HI THERE, I'M ASH!
THE SOHO AESTHETIC
f o u n d e r o f
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​I’m a brow-obsessed artist based in the Perth Hills.
My studio in Chidlow is where luxury meets real results, and every service is tailored to enhance your natural features, not mask them.
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I’m a 9x certified brow specialist, with over a decade of experience in the hair and beauty world and a deep obsession with brow lamination, hybrid dye, sculpting, lash lifts and everything in between.
Whether you're after defined, fluffy, or natural brows, I create custom looks that bring out your best.
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But this isn’t just about brows - it’s about how you feel when you leave. Confident. Polished. Pretty.
That’s what keeps me showing up, and always levelling up my craft to provide the best service possible to my clients.
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My journey in the beauty industry began over a decade ago, while in a totally different career. I Knew I always wanted to be In this industry, I'd just never got the opportunity. So I enrolled in a Beauty Services course just for something to do (I'm always finding something new to learn), half way through I was offered a hairdressing apprenticeship, which I took, and have loved ever since. I'd always done a bit of beauty work on the side, but it wasn't till I created my own space I was really able to do what I love, and how ever I wanted! Fast forward to now, into my 4th year at The Soho Aesthetic, I couldn't imagine being anywhere else.
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Running my own space gives me the freedom to invest in the best products, keep learning, and only offer treatments I love to perform. It also means my clients get my full focus - no rushing, no cookie-cutter services, just a high end experience tailored completely to you.
If you're looking for next-level brows (or lashes), or you're a beauty professional ready to learn my signature techniques, you're in the right place. I’m currently working on releasing exclusive education and training for those who want to refine their skills and stand out in the brow industry - so stay tuned.
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Outside the salon, you’ll find me at CrossFit, geeking out over Harry Potter, or finding the next cute café. But in here? ’m all about results, comfort, and creating that “OMG I love them!” moment in the mirror.
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if you’re ready to upgrade your brows or your beauty career - I’d love to welcome you into
The Soho Aesthetic
ash x
M E E T A S H
Beyond the brows and beauty, I’m just like you - a person with passions, quirks, and a love for the little things that make life extra special. My work is a huge part of who I am, but so are the things that bring me joy outside the salon. So, here’s a little peek into the person behind the brand.
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I’m a HUGE Harry Potter nerd (YES even at 35 haha!) It'll probably be on the tv in the salon!
I’m a BIG foodie, nothing makes me happier than finding a cute (and yummy!) new restaurant or cafe. I'll probably ask you what you're having for dinner so I can get some inspo for my own!
I revolve a lot of my days around the gym, It's the one place I can really switch off, but that's just because I'm trying not to die haha
I love a good horror or thriller show, so tell me all your favourites!
I am literally obsessed with my business, honestly, it makes me so happy!
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